Oops, pardon my error.
Every one has an opinion when it comes to the content of the newspaper. How can we let so many errors get by us? Don’t we proofread? Why don’t we put corrections on the front page?
Errors are the bane of my existence. People call in and complain when it happens to them. The problem is that we are humans and humans make mistakes. It isn’t going to change until human nature does. It affects us as well.
The post I did just before this one, about my niece, ran in the paper, it came in as a press release in an email. I didn’t even see it until it was printed, the email went to my editor and she just copied it and pasted it into Quark, our publishing software. The problem is that the email had an error; it identified my niece’s husband as Rowann, who is her mother-in-law. The form the public relations guy used to put the information in had her husband, Rodney, listed just above Rowann. When typing the press release he evidently looked at the wrong space.
I got a call the day it ran in the paper. “Hi, this is Leona.” It threw me for a loop. The only Leona I knew was out of the country in Kosovo. I stammered a bit and then I realized it was her. She was using one of those internet phones to call (which, by the way, was very clear. I’ll have to see about getting one.) She told me about the error and if you think it is hard to take when a stranger calls to complain think what it’s like when it’s your niece you’re trying to apologize to.
Well the fact is that newspapers are a business and like all businesses they are in it to make money. That’s not a bad thing, all business people are in it for the money, if not they wouldn’t do it. Not because they are selfish people but you have to make money to continue to stay in business.
In our case we have to pay for the people who create the content of the paper as well as the paper (and ink) itself. Between the newspaper and the shopper (ironically named The Nevada News since there is no news in it) and the printing we do for others we go through a lot of paper. We get a semi load of paper, from Canada, at least once a week. Each roll of paper weighs in at a little more than 1100 pounds, and we get at least 20 or so a week. It ain’t cheap.
It used to be that at least seven pairs of eyes looked at every word printed in the paper. Now, if we’re lucky, there are three. In order to keep costs down and productivity up we make do with fewer people. Part of that is in using more modern methods to produce the paper. Even with computers there were too many inefficiencies. When computers first came in they were used to print out small pages that were cut and pasted onto layouts and a picture was taken. The film was developed and then photo sensitive plates were exposed using the film as a negative. We do a little better now, we print directly to film, but we still have to expose the plates.
There is a newer method but we haven’t switched over to it. We’re a small outfit and the equipment is expensive so we have a way to go before we get to the direct to plate printing. With that you don’t have any intermediate steps and no unnecessary film and the processing that goes with it.
It would be nice to think that would solve the problem but the fact is that costs continue to rise and advertising revenue is flat or on a downward trend. Payroll has to be cut – it’s that simple. So now errors have even better chance of slipping in. We’ll continue to try to minimize them but nobody is perfect.